Mark Cook – CrossGroup https://crossgroupinc.com Leadership Development Wed, 24 Sep 2025 20:42:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 237069844 Why Your Technical Skills Aren’t Enough Anymore (And What to Do About It) https://crossgroupinc.com/2025/11/11/why-your-technical-skills-arent-enough-anymore-and-what-to-do-about-it/ Tue, 11 Nov 2025 13:15:05 +0000 https://crossgroupinc.com/?p=26863 You’ve spent years mastering structural analysis, perfecting your CAD skills, and staying current with the latest design codes. Your technical expertise is solid; you can solve complex problems, deliver quality work, and meet project specifications. So why does it feel like your career has hit a plateau?

If this sounds familiar, you’re experiencing what thousands of engineers face as they progress in their careers: the realization that technical competence alone isn’t enough to reach the next level of professional success.

The harsh reality is that in today’s engineering landscape, your technical skills get you in the door, but they won’t necessarily get you to the corner office… or even to the level of influence and impact you want to have.

The Changing Engineering Landscape

The engineering profession has evolved dramatically. Cross-functional teams, intercompany partnerships, and matrix organizational structures have blurred traditional lines of authority. In this environment, the ability to influence across relationships (not just down a hierarchy) has become essential for career advancement.

Consider your current role. How much of your success depends on:

  • Collaborating with team members who don’t report to you or even to your manager?
  • Communicating complex technical concepts to non-technical stakeholders?
  • Managing client relationships and expectations?
  • Influencing decisions where you have responsibility but no formal authority?

If you’re like most engineers, the answer is “most of it.” Yet engineering education and early career development focus almost exclusively on technical proficiency, leaving a critical gap in the skills that actually drive career progression.

The Influence Gap

The myth that technical expertise automatically translates to leadership influence is particularly damaging in engineering. Many technically brilliant engineers find themselves passed over for promotions, excluded from strategic decisions, or struggling to get their ideas implemented — not because their technical skills are lacking, but because they haven’t developed the interpersonal competencies that modern engineering careers require.

This creates what we call the “influence gap”: the space between what you know technically and what you can accomplish professionally through influencing others.

Beyond Technical: The Essential Skills

Based on our work with engineering firms across Texas and beyond, there are several key competencies that separate high-performing engineers from those who remain technically competent but professionally limited:

Strategic Thinking & Big Picture Perspective

Technical skills focus on solving immediate problems, but career advancement requires the ability to see how individual projects fit into larger organizational strategies. This means understanding client needs beyond the immediate scope, anticipating future challenges, and thinking about the long-term implications of today’s decisions.

Engineers who develop strategic thinking skills can elevate conversations from “how do we solve this technical problem?” to “how does solving this problem advance our client’s business objectives and our firm’s competitive position?”

Communication & Relationship Building

Your ability to explain complex technical concepts to diverse audiences — clients, colleagues, and stakeholders with varying levels of technical knowledge — directly impacts your professional influence. But communication goes beyond just explaining technical details clearly.

Relationship building requires understanding what motivates others, finding common ground, and creating environments where collaborative problem-solving can occur. This includes the ability to give and receive feedback effectively, navigate difficult conversations, and build trust across professional relationships.

Influence Without Authority

Most engineering work today happens in environments where you need cooperation from people who don’t report to you. Success requires mastering what researchers call the principles of persuasion: reciprocity, social proof, consistency, liking, authority, and scarcity.

For engineers, this might mean:

  • Building relationships with peers before you need their support
  • Using data and precedent to make compelling cases for your ideas
  • Understanding others’ priorities and framing your proposals in terms of mutual benefit
  • Establishing credibility through demonstrated expertise and reliable follow-through

Ownership & Personal Leadership

Technical skills can make you a valuable individual contributor, but leadership skills make you someone others want to follow. This starts with personal ownership: taking responsibility for outcomes, not just tasks.

Personal leadership means asking “What can I do to improve this situation?” rather than waiting for someone else to take action. It means being proactive about your professional development, taking initiative on projects, and modeling the behavior you want to see from others.

The Integration Challenge

The goal isn’t to abandon your technical expertise; that foundation remains essential. Instead, the challenge is integrating technical competence with interpersonal effectiveness. The most successful engineers we work with have learned to leverage their analytical thinking and problem-solving skills in service of relationship building and organizational influence.

For example, the same systematic approach you use for technical analysis can be applied to understanding stakeholder needs, building project buy-in, or developing implementation strategies for organizational change. Your engineering training in precision and evidence-based decision-making becomes a significant advantage when applied to interpersonal challenges.

Practical Steps for Development

1. Start with Self-Assessment

Honestly evaluate where you stand on non-technical competencies. Are you comfortable presenting to diverse audiences? Can you influence decisions where you lack formal authority? Do colleagues seek your input on strategic questions, or only technical ones?

2. Seek Expansion Opportunities

Look for chances to practice these skills within your current role. Volunteer to lead cross-functional project teams, participate in client presentations, or take on mentoring responsibilities. Each of these provides low-risk opportunities to develop interpersonal competencies.

 

Interested in learning more about how to develop your career as a junior-level AEC professional? 

Follow us on LinkedIn to be notified about our next event!  

[Follow CrossGroup on LinkedIn]

 

3. Invest in Strategic Relationships

Map your professional network both inside and outside your organization. Where are the gaps? Who are the key influencers whose support could advance your projects and career? Invest time in building genuine relationships with these individuals before you need their help.

4. Study the Business Context

Expand your understanding beyond technical requirements to business drivers. How do your projects impact client success? What are your organization’s strategic priorities? How do industry trends affect your firm’s competitive position? This broader perspective will inform better decisions and more compelling communication.

5. Practice Managing Up

Develop skills in influencing supervisors and senior colleagues. This means learning to frame requests in terms of organizational benefit, preparing thorough business cases for your recommendations, and understanding your supervisor’s priorities and constraints.

The ROI of Soft Skills

Some engineers resist developing these competencies, viewing them as “soft skills” that are less valuable than technical expertise. This perspective misses the significant return on investment that interpersonal effectiveness provides.

Engineers with strong influence skills get their technical recommendations implemented more often. They’re included in strategic discussions, trusted with high-visibility projects, and viewed as leadership candidates. They build professional networks that create opportunities and provide support throughout their careers.

Most importantly, they enjoy greater job satisfaction because they can see their expertise translated into real-world impact through effective collaboration and influence.

Your Development Path Forward

Technical skills will always be important in engineering; they’re your foundation and credibility base. But they’re no longer sufficient for the career progression and professional impact that most engineers want to achieve.

The engineering profession builds the infrastructure of our communities, and it needs leaders who can combine technical excellence with interpersonal effectiveness. Your technical expertise gives you the credibility to lead; developing influence skills gives you the capability to lead effectively.

The transition is about becoming a more complete professional who can leverage technical competence to create broader impact through relationships and influence.

Your technical skills got you where you are today. Your ability to work effectively with and through others will determine where you go tomorrow. The question isn’t whether to develop these competencies; it’s when to start and how quickly you can integrate them with your existing technical foundation.

The future of your engineering career depends not just on what you know, but on how effectively you can apply that knowledge through collaboration, communication, and influence. That development starts with recognizing that in today’s professional environment, technical skills alone aren’t enough and that’s actually an opportunity, not a limitation.

Interested in learning more about how to develop your career as a junior-level AEC professional? Follow us on LinkedIn to be notified about our next event! 

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The Myth That’s Killing Your Career: Why Engineers Think They Need a Title to Lead https://crossgroupinc.com/2025/09/30/the-myth-thats-killing-your-career-why-engineers-think-they-need-a-title-to-lead/ Tue, 30 Sep 2025 12:15:48 +0000 https://crossgroupinc.com/?p=26838 You’re sitting in another meeting where decisions are being made that you know aren’t optimal. The project timeline is unrealistic, the technical approach has flaws, and the client deliverables don’t align with their actual needs. But you stay quiet because, after all, you’re “just” a project engineer, not a project manager or team lead.

Sound familiar? If so, you’ve fallen victim to one of the most damaging myths in engineering: that leadership requires authority.

This myth is actively slowing your own progression, as well as that of your firm. While you’re waiting for someone to hand you a title, your peers are building influence, solving problems, and positioning themselves as the leaders everyone turns to when things get challenging – and they’re missing out on your valuable perspective. 

The Authority Trap

At CrossGroup, we see this pattern repeatedly in our work with engineering firms across Texas and beyond. Talented engineers trap themselves in what we call the “authority myth,” which is the belief that you need formal power to create change and lead others.

This myth manifests in several destructive ways, including:

  • Waiting for permission to share insights or suggest improvements
  • Deferring to hierarchy even when you have valuable perspective
  • Avoiding difficult conversations because “it’s not your place”
  • Underestimating your influence on projects and people

Some of the most influential leaders we know started building their leadership long before they had any formal authority. They understood that influence has always been, and always will be, the currency of leadership. They understood that leaders are self-made rather than order takers who wait for the title before contributing their ideas and perspective. 

UPCOMING WEBINAR:
Leading Without Authority: 5 Ways Engineers Can Increase Impact in 30 Days

Join us on Tuesday, October 28th at 12:00 PM CST for our free webinar for junior-level engineers and architects. 

Reserve Your Spot Today

Four Ways to Lead Without a Title

True leadership begins with personal ownership, meaning taking responsibility for your impact regardless of your position on the organizational chart. We all are leading someone, even if it’s just ourselves. We are all an example to others around us. 

It’s not easy, but there is a path to standing out as a leader and showing your value before you earn the title. Here are four ways to embody the leadership your firm needs: 

  1. Lead Yourself First – Personal ownership is the foundation of all healthy leadership. Take responsibility for your choices, your actions, your professional development, and your contribution to every project. When others see you holding yourself to high standards, they naturally begin to follow your example, and leadership takes notice of your initiative.
  2. Connect and Serve – Identify the people you support through your role, whether they are your peers, supervisors, and/or clients. Make a conscious effort to understand what makes them successful and find new ways to help them achieve their goals. Excellence in service builds influence faster than any title.
  3. Share Your Unique Perspective – You occupy a unique position in your organization with insights others don’t possess. Become a student of your workplace, keep a learning journal of your questions and ideas, and share your observations with humility and curiosity. Your perspective has value, so use it.
  4. Build Genuine Relationships – Influence flows through relationships. Take time to connect with colleagues, discover common interests, and offer authentic praise for others’ contributions. People are more willing to follow someone they know, trust, and like.

The Professional Passion Factor

One of the most powerful forms of leadership without authority comes from professional passion – that inner enthusiasm and satisfaction you derive from your work. Passionate engineers naturally attract others who want to be part of something meaningful.

Ask yourself: What aspects of engineering work energize you most? How can you express that passion in ways that inspire and motivate your colleagues? When you lead with genuine enthusiasm for excellent work, titles become irrelevant.

Your Leadership Starts Now

The AEC profession builds the infrastructure of our communities. When engineers develop strong leadership skills, they strengthen the foundation of society itself. But this doesn’t happen by accident or by waiting for promotion.

Your leadership journey begins with a simple recognition: you are already leading someone, even if it’s just yourself. You’re already an example to others around you. The question is whether you’re leading intentionally.

Stop waiting for permission to influence. Stop deferring your insights because you lack a title. Start taking ownership of your impact, building genuine relationships, and contributing your unique perspective to every project and interaction.

The engineering profession needs leaders at every level who can think strategically, communicate effectively, and inspire excellence. Your colleagues and clients need what you have to offer. Your career depends on you recognizing that leadership isn’t about the title on your business card – rather, it’s about the influence you build through authentic, service-oriented action.

Join us for our upcoming webinar: Leading Without Authority: 5 Ways Engineers Can Increase Impact in 30 Days. We’re hosting a free webinar for junior-level professionals at AEC firms on October 28th at 12:00 PM CST. Register here to save your seat!

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Are You a Manager, a Leader, or a “Lanager”? https://crossgroupinc.com/2025/06/26/are-you-a-manager-leader-or-lanager/ Thu, 26 Jun 2025 22:21:09 +0000 https://crossgroupinc.com/?p=26828

A team reports to you. You handle budgets, timelines, work assignments, and performance reviews. Your direct reports look to you for clarity and support. In other words, you’re managing others… but are you leading them?

We often use the terms “manager” and “leader” interchangeably. After all, leaders and managers are both responsible for setting goals, solving problems, and making decisions. But leadership and management sometimes require different skillsets and focus.

Here’s an analogy to clarify those differences:

Leadership is pointing at a river and saying, “Let’s build a bridge across that river so we can move people to the coast. We’re going to connect with others, build communities, and expand commerce.”

Managing is overseeing the day-to-day technical and people aspects of making the bridge a reality: “You gather soil samples. This team will finalize the design. These people will build the bridge. We’ll use these materials, and we’ll finish by this date.”

Our roles determine the degrees to which we must both manage and lead, but no role is purely one or the other. Forward movement will falter without a measure of both leadership and management. We need vision, innovation, inspiration, and meticulous attention to detail to bring projects to reality.

Suzy Welch says the roles of leader and manager cannot be so easily split, and we must blend the qualities of both. She coined the term “lanager” in this article on Big Think: “Both concepts are important, but the essential aspect is combining the attributes.”

While managing day-to-day details, managers must also clarify why an initiative is essential. They must demonstrate that they own the project and are personally committed. They more effectively manage others if they communicate and act with passion and conviction.

Similarly, leaders cannot remain with their heads in the clouds. While sharing their vision, they must demonstrate that they understand the practical impacts, logistics and challenges a specific change or initiative may cause. To do otherwise is to diminish their influence.

So, how do you personally combine leadership and management attributes? Find your unique style and make it your signature for leading people. Ask yourself: What comes easily to me because of my personality and work experience? What is more difficult? How can I leverage my strengths and develop skills in areas where I need to grow? Where in my role am I called to lead and manage?

You may need to grow in one or more of these areas:

  • Responsibility: Do you need to take more ownership for your team’s overall well-being, learning needs, or meeting the goals of projects or change initiatives?
  • Empathy: Do you need to develop listening skills and emotional intelligence so you can better acknowledge the needs of your team and their personal and professional lives?
  • Change Agility: Do you need to enhance your own or your team’s capacity for adapting to change or strengthen feedback loops?
  • Efficiency: Do you need to change up your past and favorite work routines to improve efficiency? Where can new processes or technologies improve communication and work practices?
  • Communication: Do you need to track miscommunication to discover where it is occurring and resolve it? Or do you need to encourage your team to embrace conflict that is constructive and solutions-oriented?
  • People: Do you need to invest in your team members and provide them with meaningful professional growth opportunities?
  • Ownership: Do you need to take ownership of your own mistakes and use them as team learning opportunities? Does your team need more personal responsibility and mutual accountability between team members?

We all influence ourselves and others, so we are all leaders. And each of us manages day-to-day activities and responsibilities. Manage and lead yourself. As your role expands, adapt with focus and intention. Get feedback, consider options, and make your best decision. Then, act on these decisions with passion and confidence.

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Five Ways to Improve Your Team’s Execution https://crossgroupinc.com/2025/02/26/five-ways-to-improve-your-teams-execution/ Wed, 26 Feb 2025 18:52:24 +0000 https://crossgroupinc.com/?p=26811

How do you get things done?

When faced with an important initiative, most of us focus on planning and strategy. It’s easy to assume that a sound strategy will ensure results. But you know what they say about best-laid plans. We’ve all seen even the most solid-seeming strategies fail miserably. Why is that?

In the decades that CrossGroup has helped engineering organizations improve productivity and performance, I’ve learned that the critical differentiator between success and stagnation often lies in one simple but powerful factor: execution. Strategy is only half the battle—how that strategy is implemented is what truly drives results.

Firms that focus on disciplined, consistent execution not only deliver projects on time and within budget but also foster a culture of accountability and continuous improvement. Where the stakes are high and the margins for error are slim, mastering execution can mean the difference between success and failure, for a project or an organization. So how do we ensure that our strategies deliver results? Here are five critical factors:

Strengthen Resolve

Resolve is the opposite of wishful thinking or uninformed decisions. To create resolve, we must be disciplined in our thinking and careful to include input from all stakeholders. We need to hear the implications from all sides and count the cost. We must see the “why” and understand that this is the best solution for this time. Ultimately, the group must be “all in” emotionally and fully committed to each other, so we will see it through together. Other words for resolve are guts, grit, emotional fortitude, and courage. In the end, group resolve will see us through failures and setbacks and keep the initiative flexible and dynamic.

Hone Your Focus

Focus plays a critical role in execution because it enables teams to direct their attention and energy toward completing tasks and acting with efficiency. Focus edges out distractions and harnesses our efforts together. The leader must skillfully dialogue with their team to continually provide clarity and demonstrate how efforts are contributing to the initiative. Lack of focus will make any initiative, no matter how important, seem like the “strategy de jour” that can be ignored today because tomorrow we will have other priorities.

Use pictures, graphs, charts and timelines to keep progress in front of everyone.

Build and Utilize Coalitions

Coalitions are often overlooked as if successful execution depends solely on the leader. We need the support and energy of both formal and informal leaders. Sometimes we ignore those with informal influence to our detriment. As we build coalitions of key leaders, we are assuring support from those who will follow and implement the initiative. Look for unlikely partners, input, and ways to create win-wins across the organization. Find ways to share responsibility and credit. Buy-in will be crucial. Coalitions build trust and reciprocity throughout the organization.

Instill Urgency

Fear, complacency, and status-quo thinking can lead to procrastination and stymie initiatives. Our job as leaders requires us to share the compelling facts that move us to action. We must create experiences that signal an urgency to move forward. Without urgency, the gravity of daily assignments is enough to cause very little individual effort to go towards the initiative. Urgency is created with milestones and deadlines that are immediate or short-term. Incentives and mild competition can push us forward to complete the most difficult, but important tasks. Consider what might show up on a “scoreboard” for the change initiative: How can you put those metrics and timelines in front of your team, so they know without a doubt whether the team is winning or losing?

Ensure Accountability

Accountability is a negative word for many in the workplace. It implies that employees are held to standards that they don’t share or care to be measured by. For some, this process seems unfair, capricious, and subjective. Our job as leaders is to connect accountability to personal passion and organizational direction: make it personal and measurable. When trust and vulnerability are practiced openly across a team and buy-in is present, mutual accountability can grow. We can see it in practice, when team members are helping each other to meet important milestones. Follow up and check in with the team and individuals at least on a weekly basis to make sure deadlines and tasks are being completed. Perhaps to encourage mutual accountability, a leader might consider a “buddy system.” Accountability demonstrates the importance of individual effort in achieving organizational objectives.

 

The next time you’re planning for an important initiative, remember that execution is the key to turning strategy into tangible results. The estimate is that 80% of plans fail in the execution stage. A well-crafted plan provides the foundation, but it is the resolve, focus, coalitions, urgency, and accountability that ultimately drive progress. By nurturing these core elements, leaders can inspire their teams to stay committed and move swiftly toward achieving their goals. Effective execution is not just about meeting deadlines—it’s about creating a culture of accountability, collaboration, and continuous improvement that propels the entire organization forward.

 

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What’s Your Level of Ownership? https://crossgroupinc.com/2024/12/03/whats-your-level-of-ownership/ Tue, 03 Dec 2024 17:48:29 +0000 https://crossgroupinc.com/?p=26792

Ownership is at the core of the CrossGroup leadership model. Why? Without ownership, we tend to think and behave like victims. We forget that we have choices. We blame and complain. When we think and behave like owners, we remember our power to make choices and take action. As owners, we can grow, empower others, and impact our organizations.

Victim thinking is a prevalent mindset in which grievances and disappointment become our default response. We want others to solve our problems while we blame, complain, and offer excuses. We look for others – leaders, colleagues, and maybe even direct reports, to solve issues instead of rolling up our sleeves, choosing ownership, and then taking action.We can take incremental steps to move to ownership. In The Oz Principle, Connors, Smith and Hickman share an Accountability Ladder that we can use to measure where we are on a continuum of 8 steps from victim to owner. The ladder is typically divided two sections: Above the Line (where accountability begins) and Below the Line (where a lack of accountability is present). We’ve modified the original ladder to reflect CrossGroup’s emphasis on ownership.

So, where are you on the ladder? Our words always give us away. Listen carefully to your words and use them to identify the rung of the ladder that’s your default position. Then ask yourself, what behaviors do I need to modify to choose ownership?

How can I use this?

  • Leadership Development: Leaders who are self-aware and other-aware tend to develop themselves and those around them. As they operate above the line, they naturally inspire team members and peers to do the same. By fostering a culture of ownership, leaders can encourage employees to proactively solve problems and take responsibility for outcomes.
  • Performance Management: The ladder can be used as a diagnostic tool in performance reviews or coaching sessions to help individuals understand how their mindset is impacting their results. It offers alternative ways of thinking and behaving.
  • Team Dynamics: Teams that collectively operate above the line tend to have better collaboration, innovation, and problem-solving abilities. Ownership also reduces toxic behaviors like finger-pointing and excuse-making.
  • Cultural Change: Organizations trying to shift from a blame-oriented, low-accountability culture to a high-performance culture can use this framework as a way to educate employees and leaders about the behaviors needed for improvement.

Why does it matter?

  • Improved Results: Individuals and teams who take ownership are more likely to achieve their goals. Even their process of goal development will be enhanced.
  • Empowerment: The Ownership Ladder encourages people to see themselves as empowered agents of change, rather than as victims of circumstance.
  • Leadership: It helps create leaders who inspire accountability in others.
  • Better Problem-Solving Skills: Encouraging a solutions-focused mindset leads to more proactive decisions, collaborative commitment and team problem-solving.

The Ownership Ladder serves as a reminder that the choices we make—whether to blame others or to take ownership—shape both our personal success and the success of those around us.

Connors, Roger, et al. The Oz Principle: Getting Results Through Individual and Organizational Accountability. Portfolio, 2004.

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Three Keys to Leading Multigenerational Teams https://crossgroupinc.com/2024/06/05/leading-multigenerational-teams/ Wed, 05 Jun 2024 16:17:13 +0000 https://crossgroupinc.com/?p=25595 Today more than ever, our clients are challenged by collaborating with coworkers who bring different perspectives to the team. Many blame this on the generational influences of the four generations in the workforce: Baby Boomers (born 1946 to 1964), Generation X (1965 to 1980), Millennials (1981 to 1996), and Generation Z (born 1997 to 2012).[1]

Stereotypes of each generation are everywhere. Some are generous. Others are demeaning. All are overstated and inaccurate since we are, after all, people – unique and  varied beyond labels. At the same time, each generation has different experiences with work, family, and technology. Some of these differences fuel the stereotypes.

Too often, instead of trying to understand and value each other, we use over-simplified generalizations to make judgments, assign blame, and dismiss one another. This fosters mistrust which always erodes relationships and, ultimately, our performance.

The remedy: curiosity, a genuine desire to learn, and real effort to build relationships. We are much more alike than different. So how do we work together more effectively? Here are three places leaders can start:

 

1. Communicate openly: listen and ask questions.

Many of our team challenges come down to different communication styles and preferences. How do we conduct meetings, give and receive feedback, hold each other accountable, and resolve conflict? What are appropriate protocols for email, virtual meetings, phone calls and other ways we share information? As Megan Gerhardt, the author of Gentelligence, says “. . . we shouldn’t expect our reasons for approaching work in particular ways to be clear to people who have grown up and started their professional lives at different points in time.”[2]

Great managers invite team members to state their preferences and dialogue to reach agreement about how the team can communicate most effectively. There will likely be many different preferences, but there are no right or wrong communication styles. Everyone should have a voice, but should also be ready to stretch beyond their comfort zone. The leader’s job is to find the middle ground, clarify communication protocols for the team, and ensure each member’s buy-in to the team’s agreed-upon norms of  communication.

 

2. Explore common values and purpose.

One of the best ways to break down generational barriers is to find common values and interests and set goals that give the whole team a shared sense of purpose.

This effort might include a volunteer opportunity that everyone can support. Working together as volunteers will build trust and camaraderie, particularly if we make it fun.

When developing team goals, find ways for each colleague to express their opinion. Don’t just set the goal; articulate goals so the whole team is represented. Perhaps even assign specific tasks so everyone is included.

In team meetings, include icebreakers that allow team members to share what they are passionate about. Or, invite team members to share one thing for which they are grateful. This eventually might become an invitation to express appreciation to each colleague. Personal and positive conversations help teams break down perceived barriers and strengthen bonds.

 

3. Mentor across age groups.

Take advantage of the work experiences and abilities of people from different generations. Allow them to mentor each other. A younger employee can help an older colleague with new technology. Older team members can help younger ones understand the company culture, strategic initiatives, or client history.

As we continually focus on the strengths that various generations bring to work and our team, we are reminded that we are all working together. Together we are stronger and more effective as a team.

 

Lynne Lancaster offers a fitting conclusion: “Everybody wants to show up at work and do some meaningful work that they care about with co-workers who they like and trust and have their backs. By getting to know the generations, I hope we can achieve that, because we all bring this array of magic into the work we do.”[3]

[1] https://www.pewresearch.org/short-reads/2019/01/17/where-millennials-end-and-generation-z-begins/

[2] https://nihrecord.nih.gov/2022/06/10/expert-gets-us-talking-about-generations

[3] https://hbr.org/2021/08/how-to-manage-a-multi-generational-team

 

 

 

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Four Ways To Strengthen Company Culture https://crossgroupinc.com/2024/04/02/four-ways-to-strengthen-company-culture/ Tue, 02 Apr 2024 20:16:10 +0000 https://crossgroupinc.com/?p=25495 Everyone is talking about organizational culture these days. But since culture is multi-faceted and “soft,” it’s easy to talk about it and not take action. We may ask, is culture really worth the effort? Are there tangible benefits in business? Based on my experience, the answer to those questions is YES. This article tells you why and offers four practical ways to strengthen your organization’s culture.

What are the benefits of a strong culture?

According to Terry Deal and Allan Kennedy, culture is “the way we do things around here.” Culture is comprised of an organization’s unique blend of values, beliefs, attitudes, routines, stories, systems, and (often unspoken) rules. A strong culture can be the glue that holds us together and the secret sauce that differentiates us in the marketplace.

Recent research makes a compelling case for building a strong organizational culture. First, companies with strong cultures are more profitable. A 2019 Return on Culture Report by Oxford Economics found that companies with strong cultures are 1.5x more likely to report average revenue growth over 15% for the past three years, and public companies with strong cultures are nearly 2.5x more likely to report significant stock price increases over the past year. And equally important: strong cultures are linked with better hiring, retention and engagement. A 2019 mission and culture survey by GlassDoor found that:

  • 77% of workers consider a company’s culture before they apply
  • Culture is one of the main reasons 65% of employees stay in their jobs
  • Companies with a strong culture report up to 72% higher employee engagement

How can you make culture stronger?

These four steps are key:

1. Examine Your Values.

Some assume that culture will come naturally if we put up placards and talk about our values at the annual meeting, but that’s not enough. Go beyond abstract ideals to capture what your company values look like in action and how they tie into your strategic goals. Ask the following questions:

  • What are our assumptions and beliefs about each value?
  • How do our values support our purpose, mission and strategy?
  • What behaviors and actions demonstrate our values? How will we encourage and reward these?
  • What behaviors and actions do not align with our values (and therefore will not be tolerated)?

2. Achieve alignment.

Alignment is the magic bullet when it comes to culture. Leaders who straightforwardly align their values, behaviors, and strategy will create strong cultures.

To get to alignment, look within and be honest about who you are as an organization, where you are now, and where you want to go in the future. There’s no right or wrong answer. Don’t copy someone else. CrossGroup uses Kim Cameron and Robert Quinn’s Competing Values Framework to help leaders map their current and preferred future cultures. We create action steps to build a culture supported by specific behaviors, and in support of strategic goals.

3. Talk about your culture all the time.

Speak often about the desired culture and then go beyond words to prove that you mean it. You must literally live the culture and demonstrate it with all those you influence. Here are some ways to make culture come alive for your people: 

  • Talk about successful projects using words that describe the values and culture in action.
  • When coaching employees and in performance reviews, describe behaviors that align with the culture.
  • In team meetings, highlight a value every week and explore how we are living them and where we need to grow.
  • Tell legendary stories that illustrate your values and culture.

4. Welcome feedback.

Meaningful dialogue between leaders and their teams can help merge your company’s purpose with values. Welcoming feedback from your employees and customers allows you to observe inconsistencies and blind spots. Address these with transparency and take action.

There is no good or bad organizational culture, but there are strong and weak cultures. A strong culture is all about living it together and course-correcting when we get off track. Leaders invite dialogue instead of just making speeches, and they set an example of mutual accountability between all members of an organization. That builds trust, and trust strengthens culture.

In Conclusion…

In a strong culture, teams set strategies and achieve goals more efficiently, businesses become more defined in their respective industries, and in the face of a crisis, leaders can make decisions more effectively. Over time, the culture will solidify and become a force that defines your organization.

 

 

 

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Three Keys To Team Development https://crossgroupinc.com/2024/02/06/three-keys-to-team-development/ Tue, 06 Feb 2024 16:58:47 +0000 https://crossgroupinc.com/?p=25467  

Tom wants to advance. He is ambitious. He’s a skilled contributor within his team and beyond. In his organization, the next step forward is to become a team leader. He takes that step with confidence and enthusiasm. But one year later, his team is faltering. Morale is falling. Two of his best team members have moved on to other firms. Tom is discouraged and confused.

If you are like me, you dreaded working in teams when you were in school. I treated teamwork as if it all depended on me. Many in my involuntary team liked that approach and let me do (what felt like) most of the work. Like Tom, I was driven and successful when working independently. I never considered that my professional success would depend so much on working interdependently as part of a team. 

Yet here we are! We ARE working together, and our organization depends on the success of its most basic building block – teams.

Tom’s story is a common one. Many of us make the transition from highly skilled employee to struggling team leader. How can Tom strengthen his team and his approach to leadership? Here are three keys to successful team development:

1. Focus on relationships 

 

“Knowing your stuff” technically is not enough to lead a team. Effective team leaders also know and are known by their teammates. Patrick Lencioni famously reminds us that leaders must demonstrate vulnerability to build trust. The more open we are, the more others will follow our example. The more a team trusts each other, the more productive and effective they will become. That’s because team members know it’s safe to discuss issues deeply, engage in productive conflict, and hold each other accountable. They commit fully when decisions are made, and they focus on and achieve results together. 

Every team model includes trusting relationships somewhere in the foundation. Ignore trust and you will fail as a team leader. So, what’s a leader to do?

  • Evaluate your “trust quotient.” Do you trust your team? How well does your team trust you?  What holds you back from being authentic and human with your team? Who could help you seek better personal understanding? What are your strengths? What are your weaknesses or potential blind spots? How are you sharing yourself with others?
  • Get to know your team as individuals. Who are they? Where are they from? What was their family of origin like? What led them to choose this career? What do they find easy? Where are their challenges? What are their strengths? Where do they want to grow and develop? What are they passionate about?

2. Measure success carefully

 

We tend to get what we measure. So how do you quantify success as a team leader – profit, utilization, budget, deadlines, quality, employee retention and engagement? These are all important and quantifiable, but they are almost always lagging indicators. They are the results of an effective team.

Consider some leading indicators of success. Here are some goals you might score and keep visible for your team weekly:  

  • Establish and agree to weekly milestones. What project tasks must be completed this week? Who is assigned? What’s the deadline? How well are we coordinating the handoffs?
  • Measure the climate of team meetings. Do we readily admit personal mistakes or weaknesses? Are we mutually accountable to follow through? How well do we disagree and resolve these conflicts? Could you give this a score each week and then discuss the team climate?
  • Clarify overall team goals for the short term (three to four months). Are we making progress or lagging behind? What group and individual accomplishments are acknowledged? Where do we need to improve?

3. Develop leaders at all levels

 

To be a leader one must develop personal responsibility in each team member. This is not about titles or formal authority. This is about personal ownership.

Think about your team members. Are you giving them the opportunity to lead themselves, stand on their own, follow through, and invest in others? Are you continuing to grow as a leader and making those efforts visible to your team? Who is your likely successor? How can you acknowledge the progress of individuals and the group? Who needs encouragement? How are you coaching each person to take ownership?  

Teams are fascinating organisms. They are ever-changing. Your organization and manager measure your success as a leader by how your team functions together to get results. You cannot do the work alone. You must orchestrate the team. As the conductor or maestro, you must know every player, coordinate the processes and effort, and develop leaders who take ownership.

 

 

 

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4 Ways to Grow as a Servant-Leader https://crossgroupinc.com/2024/01/02/4-ways-to-grow-as-a-servant-leader/ Tue, 02 Jan 2024 22:56:26 +0000 https://crossgroupinc.com/?p=25456

A servant-leader focuses primarily on the growth and well-being of people and the communities to which they belong. Servant leadership is a timeless concept, but the phrase was coined by Robert K. Greenleaf in his 1970 essay The Servant as Leader. Greenleaf said:

“The servant-leader is servant first… It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first… The difference manifests itself in the care taken by the servant-first to make sure that other people’s highest priority needs are being served.”

Greenleaf’s powerful Best Test for servant leadership asks:

  • Do those served grow as persons?
  • Do they, while being served, become healthier, wiser, freer, more autonomous, and more likely to become servants?
  • What is the effect on the least privileged in society? Will they benefit or at least not be further deprived?

While traditional leadership generally involves the accumulation and exercise of power by one at the “top of the pyramid,” servant leadership is different. The servant-leader shares power, puts the needs of others first, and helps people develop and perform to the best of their ability.

It is helpful to remember that Greenleaf wrote the essay while leading people at AT&T. His work was lived out in the real world of business and working with people inside a large organization. Here are four of my observations from a fresh reading of the essay about how we can develop the skills of servant leadership:

1. Learn to Listen.

Leaders have traditionally been valued for their communication and decision-making skills. Greenleaf does not discount these skills. Instead, he pushes listening to a loftier role. Servant-leaders must have a deep commitment to listening and focusing on others. They seek to understand and clarify what is being said and what is not being said. This same skill is applied to oneself by listening to our own inner voice. Our inner voice will lead to empathy if we truly care about others more than we care about ourselves.

2. Practice Empathy.

The servant-leader strives to understand and empathize with others. People deserve to be accepted and recognized for their special and unique spirits. We extend grace to ourselves. Why not extend this same grace to others by assuming their good intentions? This kind of acceptance helps us avoid making others feel rejected, even when we suggest corrective behaviors or performance improvements. The most successful servant-leaders are those who become skilled listeners and then put their empathy into action.

3. Promote Healing.

The healing of relationships is a powerful force for transformation of individuals, teams, and entire organizations. Broken spirits and suffering from emotional hurts are part of our human condition. Servant-leaders recognize that they have an opportunity to help others become more whole. In The Servant as Leader, Greenleaf writes, “There is something subtle communicated to one who is being served and led if, implicit in the compact between servant-leader and led, is the understanding that the search for wholeness is something they share.” This requires vulnerability on the part of the leader and the other person. This is part of the healing process.

4. Use Personal Persuasion.

Servant-leaders rely on persuasion to lead change, rather than positional authority, coercion or compliance. This is one of the clearest distinctions between traditional authoritarian leadership and servant leadership. To move the group forward, the servant-leader builds commitment to shared values–often one person at a time. Greenleaf cites the example of John Woolman, an American Quaker and abolitionist, who spoke with his contemporary Quakers one-on-one and persuaded many to free enslaved people before the Civil War.

Employee engagement is a hot topic today, but we don’t emphasize the power of leader engagement enough. As leaders engage with the people around them with a “serve first” attitude, employee engagement will follow. It is hard to resist anyone who genuinely demonstrates that they care about us. Leaders who empower others and create environments for personal growth are rare, and they give their organizations a powerful edge in retaining and cultivating top talent.

Here’s your challenge: How well do you measure yourself against Greenleaf’s Best Test? In which of these ways could you put servant leadership into practice today? 

Resources:

Greenleaf, R. K. (1970). The Servant as Leader. Robert K. Greenleaf Publishing Center. 

 

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What I’ve Learned in Over 15 Years Developing Leaders https://crossgroupinc.com/2023/12/06/what-ive-learned-in-over-15-years-developing-leaders/ Wed, 06 Dec 2023 17:52:52 +0000 https://crossgroupinc.com/?p=25435

I don’t know about you, but the end of the year always seems like a good time to reflect. It is an opportunity to review the lessons we’ve learned, then look forward and plan for the future.

Recently I noted to a colleague that I’ve been facilitating leadership programs for over 15 years. Of course, well before that, I was training and straining as a leader and a leader of leaders for several decades. Each year my own understanding and practice of leadership grows. So in the spirit of reflection, here are six things I’ve learned about developing leaders. I believe they can inspire any individual or organization to lead better:

We are all leaders.

Leaders are needed at all levels in any organization. It is easy to think that the ability to influence others and lead change comes with formal authority and job titles. I’ve learned that influence may be even more powerful when we don’t have formal authority. True leadership has nothing to do with your title or position. You can be a growing leader in any role, in any organization, by positively influencing those you interact with each day. I’m proud that many of the clients we serve are investing significant time and resources in developing ground-level leaders as well as managers and executives. 

Leadership development is hard work.

Growth in our leadership skills doesn’t happen just because we attend training. Training is only the beginning. To become true leaders, we must become self-aware, open to new ideas, and courageous enough to be vulnerable. For most of us, the hardest work is self-examination and asking for outside feedback and support. But when we are willing to put in the work, the transformation is unparalleled. Every CrossGroup training participant makes a simple, behavior-based, work-related commitment at the end of each session. Then we insist on follow-through. This is the stretch we all need to keep growing.

Leadership development takes time.

There are no quick fixes. We don’t get to settle for the certificate or passing the test at the end of the course. True leadership is a lifestyle, and that requires personal investment, resolve, application, honest feedback, and serious effort. To grow we must endure failure and redouble our efforts to stay on the path of change. This is why we create leadership programs that last nine to twelve months. Participants need time to practice new ways of thinking and behaving in the real world. They need to try, fail, and recover with the support of their cohort. They must discover their blind spots, deepen their resolve, and practice leadership in their everyday lives.

Leadership development is urgent.

 

Too many individuals and organizations get comfortable with the status quo and behave as if they have all the time in the world to develop the next generation of leaders. Or they are so busy that leadership development gets pushed into the future again and again. Some even see the financial investment as too steep. But failing to invest in leadership development has real consequences. Organizations need to cultivate creative, committed leaders at all levels. To attract the best and brightest talent, they must provide real personal and professional growth opportunities. They need active succession plans. Up-and-coming leaders with the most potential are hungry for the opportunity to develop themselves and others.

 

Leadership development requires learner-centered training.

For learning to have a lasting impact, it must be interactive and participatory. Learners must commit and volunteer effort in the program. They must make real application to real challenges in the workplace. Managers and mentors should be involved and offer genuine feedback and support. Groups who learn together become accountable for each other as they support each other with commitments and follow through. We employ many approaches to encourage personal transformation, all of which center on the learner.

Leadership development pays off.

In my 15+ years facilitating leadership programs, I have seen companies completely transformed. Profits, efficiency, and effectiveness improve when leaders are empowered and take ownership. Employees get engaged and passionate about their work. Individual lives are changed for the better, and even families and communities reap the benefits. I can’t imagine a better return on investment. Our clients tell us so! How about you?

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